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Brand and graphic design consultant New York Design has designed a new corporate identity for Far Eastern International Bank (FEIB), a Far Eastern group company.

Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank – 19 branches in Taiwan.

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB…[…]

The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website.

Michael Lamson of New York Design, says: “We have longstanding working relationship with the Far Eastern Group, and created the first and original FEIB’s corporate identity programs 18-years ago, as well as the Far Eastern Plaza the mall and the office complex.  This is the first time we have undertake such a rebranding exercise of this nature. It demonstrates New York Design’s ability to continue delivery cutting edge market communication services.”