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品牌命名直接关系到品牌的定位,甚至决定着抢占目标受众的份额的比。

品牌命名的目的是让品牌名称尽可能直接地服务于营销,可见命名对品牌的重要性。在現今市場已有的众多品牌中,我们想出脍炙人口又直观切入的命名相比从前来说,需要專業分析思考,更进,替换,修改等多次与企业的沟通过程中诞生的⋯

品牌命名策略案例

品牌命名是創立品牌的第一步。“名不正、則言不順,言不順、則事不成”⋯
你知道成功品牌是怎樣命名的嗎?
1. http://v.youku.com/v_show/id_XMTMzMTM2NTEwMA==.html?firsttime=0&from=y1.4  (點擊优酷連結)

2. https://www.youtube.com/watch?v=kORfjxsXbkI   (點擊 Youtube 連結)
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The new site is divided into four main sections: SERVICES/CASE STUDIES (Brand, CIS, Annual Report & Web Graphic), TESTIMONIALS, CUSTOMERS, NEWS & BLOG. By moving to a more client-centric layout, we allow visitors to access information based on their own choice rather than sift through everything to decide what is of interest to them.

紐約設計綱站首頁

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our current and prospective clients will find detailed information about the services we offer in the SEVICES & CASE STUDIES section, and shows the vast number of projects we participate in as well as different creative approaches. The TESTIMONIALS & CUSTOMERS give information on who we work with and what they say about us.

Our website will be updated on a regular basis, with news of new projects and activities. We’ll encourage our friend and prospective clients visit us from time to time. If you experience any problems using the new website finding our services information or if you have any suggestions, please contact us at mail: newyorkdesign@hotmail.com

Compass Public Relations signed a contract agreement with New York Design for brand makeover of CompassPR identity.
The graphic extension from the original Compass’s logo, we simplify the existing graphic and makeover with a more easy-to-identifier yet retains the overall essence… the new Compass Public Relations identity combine with form and colour featuring freshness and stability. It expresses a brand that is positive, proactive and progressive…
達豐公關顧問重建 COMPASSPR’S 企業識別,全新的企業識別系統,將為達豐公關帶來嶄新面貌及更提升之品牌價值,迎向未來更艱鉅的市場挑戰…
Click graphic to view case study >>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Blog & News is dedicated to providing current and relevant information about NEW YORK DESIGN including  new project appointment, design review, case study and graphic design trends.

 

Brand and graphic design consultant New York Design has designed a new corporate identity for Far Eastern International Bank (FEIB), a Far Eastern group company.

Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank – 19 branches in Taiwan.

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB…[…] http://issuu.com/New.York.Design/docs/feib_corporatesignature

The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website.

Michael Lamson of New York Design, says: “We have longstanding working relationship with the Far Eastern Group, and created the first and original FEIB’s corporate identity programs 18-years ago, as well as the Far Eastern Plaza the mall and the office complex.  This is the first time we have undertake such a rebranding exercise of this nature. It demonstrates New York Design’s ability to continue delivery cutting edge market communication services.”

紐約設計 New York Design launch a new web page “NEWS and BLOG”… find out what happening with New York Design, what’s going on and what’s news… see online sample of New York Design 紐約設計 accomplishments and project demonstrations … [… ] News and Blog http://www.newyorkdesign.com.tw/por_8.html                                                          […] On Line Demo http://www.newyorkdesign.com.tw/map.html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sanyany Industry Co., Ltd. (SYM) 三陽機車 has signed a graphic design contract with New York Design, the leading brand and graphic design consultants in Taiwan. According to the contact, New York Design need to come up a totally new concept to produce a world class products catalogue for三陽機車”2010 Collection”, said Mr. Tim Teng, European Office of SYM Taiwan. The new catalogue is planned to complete by November for Milan EICMA 2009 and and also for worldwide dealer distribution.

The EICMA Special Event, which has now reached its 5th edition, is keeping the format that has made it an unmissable event not just for the thousands of visitors to the show, but all for all the motorcycling champions who compete and perform inside what continues to be the biggest outdoor display area at any show in the sector.

Sanyang Industry Co., Ltd. http://www.sym.com.tw/
New York Design http://newyorkdesign.com.tw/

Click to view designed sample:

Eicma 2009 - SYM 2010 Collection

 

紐約設計 NEW YORK DESIGN  品牌策略 品牌識別 形象規劃–BRANDING TAIWAN  臺灣品牌 – 設計案例分享

The basic components to building your brand is the Name, Graphic Identity, Color Standard and Visual Consistent… Most of world brand are either Made in Taiwan or Made in China and they are very good in quality. Do you know many of world brand products are from Taiwan and are made in China?

構成品牌的基本元素是名字、識別圖案(商標)、色彩,以及一貫(標準化)的視覺印象。現今有許多知名國際品牌的產品乃是由台灣或中國生產製造,而且它們都擁有良好的品質。您可知道,其實有許多名牌產品是由台灣製造、中國生產的呢?

紐約設計 NEW YORK DESIGN – Project Demo 設計案例分享

Stylution International Corp.  運時通傢具集團 席樂頓名床
Products: Mattress & Upholstery
Creative Concept & Description :
Word combination, Stylution — Style-elegant, luxurious mode of living in style … Solution-act of solving, clarification for bedding, sleeping enjoyment and sleeping comfort…[…] http://www.stylution.com.tw                                                                       Stylution International – Brands of the World…[…]http://www.brandsoftheworld.com/search/101643333/227409.html

Twinhead International Corporation 倫飛電腦 筆記型電腦
Products: Note Book Computer
Creative Concept & Description:
Word initial … SOTA — the latest and most sophisticated or advanced stage of a technology, art, or science … State Of The Art…[…] http://www.twinhead.com.tw

Grandtek Asia Corp. 瀧丰興業有限公司
Products: Manufacturers exporters Functional Nylon & Polyester FabricsCreative Concept & Description :Old name: Grandtek Enterprise Co., Ltd. Change into New name: Grandtek Asia Corp. –Name make Grandtek’s more compelling, professional and international and is legally accessible, proper domain and URL available… […] http://www.grandtekasia.com                                                                        Grandtek Asia – Brands of the World…[…]  http://www.brandsof theworld.com/recent/2009-08-04/227408.html

Emily Ma, previously account executive for OCDdesign, was recently named Senior Executive/Client Services at New York Design. New York Design is a professional full services graphic design consultants since 1983. […] http://www.newyorkdesign.com.tw

如何選擇合適的視覺設計顧問…

The first impression, as you know, constitutes the chance of success in your business. Graphic Design highlights your value and, if done properly, will increase sales and revenue beyond imagination.  When you are ready for professional graphic design work, whether the choice is using a graphic design agency or independent graphic designer, it is important to consider the three most critical aspects in Design Portfolio, Experience and Customer Testimonials. Remember, graphic design is an essential part of your business.

Design Portfolio
Look at their portfolio… if the portfolio is extensive, comprehensive and large, you are on the right track.  Look over their portfolio and examine their past works.  Their highlighted projects and sample works will speak volumes about their design creativity, ability and capability.

Working Experience
Experience is very important in graphic design discipline. The more years and exposure to a wider spectrum of industries will ensure a refined professional in a graphic designer. Like a good friend, an experience designer will offer more useful inputs and practical design solutions than others.

Customer Testimonials
Customer satisfaction reflected through written or documented appreciation for the designer’s services should offer valuable insights into the designer’s work, which also serves to evaluating and assessing whether you are talking to the right person for the job. Request customer list and check into reference details.