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品牌命名直接关系到品牌的定位,甚至决定着抢占目标受众的份额的比。

品牌命名的目的是让品牌名称尽可能直接地服务于营销,可见命名对品牌的重要性。在現今市場已有的众多品牌中,我们想出脍炙人口又直观切入的命名相比从前来说,需要專業分析思考,更进,替换,修改等多次与企业的沟通过程中诞生的⋯

品牌命名策略案例

品牌命名是創立品牌的第一步。“名不正、則言不順,言不順、則事不成”⋯
你知道成功品牌是怎樣命名的嗎?
1. http://v.youku.com/v_show/id_XMTMzMTM2NTEwMA==.html?firsttime=0&from=y1.4  (點擊优酷連結)

2. https://www.youtube.com/watch?v=kORfjxsXbkI   (點擊 Youtube 連結)
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The new site is divided into four main sections: SERVICES/CASE STUDIES (Brand, CIS, Annual Report & Web Graphic), TESTIMONIALS, CUSTOMERS, NEWS & BLOG. By moving to a more client-centric layout, we allow visitors to access information based on their own choice rather than sift through everything to decide what is of interest to them.

紐約設計綱站首頁

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our current and prospective clients will find detailed information about the services we offer in the SEVICES & CASE STUDIES section, and shows the vast number of projects we participate in as well as different creative approaches. The TESTIMONIALS & CUSTOMERS give information on who we work with and what they say about us.

Our website will be updated on a regular basis, with news of new projects and activities. We’ll encourage our friend and prospective clients visit us from time to time. If you experience any problems using the new website finding our services information or if you have any suggestions, please contact us at mail: newyorkdesign@hotmail.com

Compass Public Relations signed a contract agreement with New York Design for brand makeover of CompassPR identity.
The graphic extension from the original Compass’s logo, we simplify the existing graphic and makeover with a more easy-to-identifier yet retains the overall essence… the new Compass Public Relations identity combine with form and colour featuring freshness and stability. It expresses a brand that is positive, proactive and progressive…
達豐公關顧問重建 COMPASSPR’S 企業識別,全新的企業識別系統,將為達豐公關帶來嶄新面貌及更提升之品牌價值,迎向未來更艱鉅的市場挑戰…
Click graphic to view case study >>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Blog & News is dedicated to providing current and relevant information about NEW YORK DESIGN including  new project appointment, design review, case study and graphic design trends.

 

Brand and graphic design consultant New York Design has designed a new corporate identity for Far Eastern International Bank (FEIB), a Far Eastern group company.

Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank – 19 branches in Taiwan.

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB…[…] http://issuu.com/New.York.Design/docs/feib_corporatesignature

The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website.

Michael Lamson of New York Design, says: “We have longstanding working relationship with the Far Eastern Group, and created the first and original FEIB’s corporate identity programs 18-years ago, as well as the Far Eastern Plaza the mall and the office complex.  This is the first time we have undertake such a rebranding exercise of this nature. It demonstrates New York Design’s ability to continue delivery cutting edge market communication services.”

世界是平的!8個超好用的免費商務軟體,讓你溝通無國界,辦公零距離。

Skype – http://www.skype.com/

Skype is a software application that allows users to make voice and calls over the Internet. 讓您免費和全世界通話,它也提供即時聊天室和視訊功能,而且您可以與朋友分享您的畫面。

Google Docs – http://docs.google.com/
Allows multiple users to created, edit, and share documents from any web browser. 這個工具可讓您將檔案分享給您的伙伴。只要把檔案存入共用資料夾,您和伙伴們就能共同編輯同一份文件。

BaseCamp – http://basecamphq.com/
Manage your projects, job list, upload files, make assignment, progress report, communication status…  建立專案、上傳資料、分配任務以及控制整個案件進度,團隊成員溝通協調…

Google Calendar – https://www.google.com/calendar
An online calendar, it’s easy to keep track of events and meeting… Google行事曆幫助您有組織地安排所有的行程和活動。它最棒的特點是您和團隊們可分享彼此的行事曆,以得知大家的活動和有空的時間,便於安排會議。

Twiddla – http://www.twiddla.com/
Twiddla is a no-setup, web-based meeting playground. Mark up websites, graphics, and photos, or start brainstorming on a blank canvas. Voice and Text chat…  Twiddla讓許多人同時看見的白板,它能方便的表達意見,繪製圖案或標示符號、通知動員等等。
Mint – http://www.mint.com/
Personal finance software, online money management, budget and financial planning… 這是個超讚的財務控管軟體,而且它是完全免費的!
LogMeIn – https://secure.logmein.com/
Leave your computer at home and access it from any other computer in the world. Cool ya! 把電腦留在家中,透過世界任何一個角落的電腦存取裡面的資料。

EchoSign – http://www.echosign.com/
Online electronic signature solutions…  EchoSign工具軟體,讓提供線上簽核文件功能,只要幾秒就能輕鬆完成。

紐約設計 New York Design launch a new web page “NEWS and BLOG”… find out what happening with New York Design, what’s going on and what’s news… see online sample of New York Design 紐約設計 accomplishments and project demonstrations … [… ] News and Blog http://www.newyorkdesign.com.tw/por_8.html                                                          […] On Line Demo http://www.newyorkdesign.com.tw/map.html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sanyany Industry Co., Ltd. (SYM) 三陽機車 has signed a graphic design contract with New York Design, the leading brand and graphic design consultants in Taiwan. According to the contact, New York Design need to come up a totally new concept to produce a world class products catalogue for三陽機車”2010 Collection”, said Mr. Tim Teng, European Office of SYM Taiwan. The new catalogue is planned to complete by November for Milan EICMA 2009 and and also for worldwide dealer distribution.

The EICMA Special Event, which has now reached its 5th edition, is keeping the format that has made it an unmissable event not just for the thousands of visitors to the show, but all for all the motorcycling champions who compete and perform inside what continues to be the biggest outdoor display area at any show in the sector.

Sanyang Industry Co., Ltd. http://www.sym.com.tw/
New York Design http://newyorkdesign.com.tw/

Click to view designed sample:

Eicma 2009 - SYM 2010 Collection

 

New York Design BlogTalk – Design Agencies vs Independent Designer/Studio

Finding an experienced graphic design agency or designer most suitable to your needs can be a frustrating and time-consuming task. One should be aware of a number of crucial difference between graphic design agencies and independent design workshops. Working with graphic a graphic design agency, rather than an independent design workshop, at first may appear to offer many benifits, but actually there can be some problems too. Below is a summart outlining the advantages of each…

Benefits of working with a graphic design agency :
 • One stop solution which make the process more convenient.
 • A long list of prestigious, trustworthy clients as references to assure you the quality of work you will    receive.
 • Agencies offer a much broader skill set than what any independent workshop can offer.
 • Agencies usually have a group of designers collaborating on ideas, offering a broad range of    outcomes.
 • Agencies are well versed in dealing with large accounts.
 • You are not reliant on just one individual for the successful completion of your project.
 • Agencies provide better credibility and reliability, yet you have to pay a lot more.
 • Agencies are more capable in handling larger projects.

Benefits of working with an independent design workshop :
 • More flexibility and favors.
 • From start to finish, you are talking directly to a highly creative designer and project specifications    do not need to be relayed through other staff before action is taken.
 • There are no separate account managers, senior or junior designers, or any other staff, each with    differing interpretations of the job requirement/outline.
 •  The individual hired is 100% responsible for the graphic design portfolio, and a personal relationship    can easily be developed which is always better for the project’s progress and ultimate completion.
 • Communications are directly with the person working on your project – not an answering machine,    secretary or person handling numerous accounts simultaneously.
 • Competitive professional fees are offered, assisted by low overheads.
 • Considerable savings on cost and budgeting.
 • Design revisions can be done frequently and swiftly.
 • The independent workshop can often provide exactly the same quality of work as design agencies.    It can also competently handle larger projects by carefully selecting a group of individuals with the    best skills and talents required. 

When choosing an independent designer, one should be aware that there are many people who mark themselves as an “independent design workshop or graphic designer,” but who actually lack the necessary skills and experience. These individuals can tarnish the image of the graphic design industry. A corporate client who hires one of these designers can cause serious damage to their reputation. It is therefore vital to choose the right graphic designer who can produce evidence of completed projects as previous projects speak volumes about what you can expect. A good portfolio and customer testimonials are essential.

Since 1983, New York Design has been providing brand, corporate identity system; naming, corporate annual report, annual report online, packaging design, website graphic and marketing communication services to institutions and corporations, large and small.

平面設計,品牌策略,企業形象,命名,商標設計,品牌重整,識別系統, 網站設計, 整體品牌形象規劃…紐約設計 NEW YORK DESIGN…  since 1983

紐約設計 設計案例分享   New York Design Portfolio 2009

Click to view portfolio:

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